Why Farm Websites Need to Be Designed for Phones First

If you run a farm, a farm shop or a rural business, think about where your customers are when they look you up: in a lay-by, on a tractor seat, in a village with one bar of signal. They are almost certainly using a phone.

What mobile-first means

Mobile-first means we design the phone version first and then enhance it for larger screens. Text is readable without zooming, buttons are easy to tap and the most important information comes first: what you do, where you are and how to get in touch.

Speed matters in the countryside

A heavy page that loads slowly on a weak connection loses visitors. Keep images sized sensibly, avoid unnecessary scripts and choose hosting that responds quickly.

Three quick checks

• Can you find your phone number in two taps?
• Do opening hours show without scrolling?
• Does the page load in a few seconds on mobile data?

If not, a refresh may be worth considering. See our new website design service.